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This site states the following, "Our three levels of cover are comprehensive, transparent, easy to understand and, should you need to make a claim, the whole process is simple and easy." We noticed that the web site also said " To help you decide which cover level is best suited to you and your car we have laid the policy inclusions side by side, just click here for more details." It also stated " The very best value for both cover and affordability and includes an extensive range of parts. View the levels of cover. Get a FREE Quote NOW. Get a Used Car Extended Warranty Quote Today! If so call f." The header had car warranty to the public as the highest ranking keyword. It was followed by mechanical and electrical car warranty, car warranty, and car maintenance plan which isn't as ranked as highly as car warranty to the public. The next words the site uses is mechanical and electrical breakdown. free warranty quote was also included and will not be viewed by web crawlers.